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Vikings, Abba and Ikea are some of the first things that come to mind when someone mentions Sweden, but this country has so much more to offer that pop music and flat pack furniture!
Each region of Sweden has something unique to offer, the west is a mix of rugged coastline, archipelago islands, fantastic sea food and outdoor adventure. Travel to the north and you’ll find Swedish Lapland home to the Icehotel and the Arctic Circle cities of Luleå and Kiruna, the last major outpost before heading into the wilderness. Wherever you travel to in Sweden, it’s perfect for those looking for a holiday that’s a combination of vibrant, cosmopolitan cities, thousands of years of history and breathtaking natural beauty.